Technology continually shapes and transforms how we interact with everything around us. When it comes to driving, the latest example of this is the integration of augmented reality (AR) in automotive ...

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Augmented reality is a game-changing technology that is impacting a wide range of industries by delivering immersive, interactive experiences.

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Exclusive: The creators of Pokemon Go and the artists behind a series of hallucinatory installation exhibits are combining to create an augmented-reality portal universe. They talked to me about ...

Snap is getting ready to show off a new pair of augmented reality glasses, according to a new report in The Verge. The glasses would be the fifth-generation of Spectacles, and the second pair to have ...

Pre-orders are open for the Shoei GT-Air Smart helmet, which uses augmented reality technology from EyeLights to make phone mounts a thing of the past.

Meta said it's shutting down its augmented-reality studio Spark early next year. The feature allows AR developers to make custom effects for apps like Instagram and Facebook. AR effects have become a ...