Internal PR is truly a win/win/win endeavor. When done effectively, it increases employee engagement, improves financial ...
Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B ...
The sharing economy, also known as the peer-to-peer sharing economy, is a system where assets or services are shared between ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bill Kenney The ...
As AI hype fades, B2B companies are embedding intelligence into commerce systems to fix broken workflows and unlock real ...
For years, B2B marketing lived in the shadow of its flashier B2C sibling. Consumer brands made headlines with clever campaigns, emotional storytelling, and viral stunts, while B2B stuck to white ...
The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...
Execution, not vision, is the real B2B commerce problem. Most initiatives fail when pricing, contracts, data and workflows ...
From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...
To best manage B2B supply chains, business leaders are faced with navigating complex payments preferences and order-to-cash (or quote-to-cash) systems. Following the digital transformation of the last ...
Find out more about Global B2B is like looking at business from the International Space Station, don't miss it.
The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...