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British producer Finite Films & TV has appointed Paddy Hughes as Creative Director to shepherd a slate of original branded ...

What lies ahead for branded content as traditional Hollywood evolves? In today’s digital world, there are inherent tools for marketers in search of a wider and more targeted audience. Specifically, ...

In 2026, publishers will rediscover that brand is leverage. A strong brand attracts direct audiences, commands premium ad ...

Authentic content now drives social success, but bandwidth limits teams. Here's how to scale content creation with smarter ...

Long gone are the days when the only way to gain brand visibility was with “Mad Men”–style traditional advertisements. Today, consumers are faced with a barrage of targeted ads, leading many creators ...

One day after Twitch announced sweeping changes to how streamers are allowed to advertise, the company is backing off. On Tuesday, Twitch announced updates to its branded content guidelines — the set ...

Your need for fresh, creative branded content is endless. We know you’re constantly on the hunt for better talent sourcing options and scalable workflow and decision-making tools to streamline ...

At Cannes Lions, the video platform is unveiling Open Call, which aims to make it easier and faster for brands to partner with top creators on custom content. By Alex Weprin Senior Editor Can YouTube ...

Vizio, a top smart-TV maker, has launched a branded content studio as part of its push into streaming programming. The new business unit, unveiled Monday during the NewFronts, is expanding on a test ...

Rahman is a writer, editor, and graphic designer. His passion lies in writing about video games. Writing has been Rahman's vocation ever since high school when he wrote for a school magazine. His ...

Streamers are up in arms over a change to Twitch's Branded Content Guidelines, which bans "burned-in" video ads, audio ads, and banner ads, and limits on-screen logos to just 3% of screen size. After ...