Salary negotiations can feel like a tricky game where the right strategy can make all the difference. But what if there was a way to use science to boost your chances? Behavioral economics combines ...

The allure of insights to the marketing industry is that they are based on human 'truths' - people in the same situation will behave in the same way. That does not mean we are all the same - a similar ...

Words are the salesperson’s most effective tool. Words form the building blocks of rapport, and rapport leads to sales. Salespeople require good listening skills, but good listening skills alone do ...

In our final discussion regarding the Principles of Design, let us turn to unity and variety first and to contrast second. When we talk about unity in art, we are talking about the same concept that ...