PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy. There are several key responsibilities and duties within PPC management to deliver effective and efficient ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

Pay-per-click (PPC) advertising remains an effective way to grab the attention of your target audience and drive them back to your site so they can engage with your products and services. Obviously, ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

A branded pay-per-click (PPC) campaign uses keywords and terms that include your company’s name or other brand elements. While it might seem counterproductive considering you most likely naturally ...

While there may be a bit of a learning curve for in-house and small business search marketers, Jennifer Laycock notes that they can advance without costly detours by avoiding these five paid search ...

Choosing between PPC and SEO is crucial for any marketing campaign’s success. This article explores the pros and cons of each to help you make an informed decision. The two main methods that are ...

The Actual Impact of PPC on Sales [Case Study] PPC almost always drives incremental traffic to a website and some of those visitors are likely to convert. Most assume that more visits mean more sales ...