Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk ...

Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven ...

With the option to customize which brands and topics you see or turn off ads personalization entirely With the option to customize which brands and topics you see or turn off ads personalization ...

Understand how to use Google Ads recommendations so you can spot what helps, ignore what doesn’t, and keep your account safe.

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Google has denied a new report that claims the company is planning to introduce ads in Gemini as early as next year.

SAN FRANCISCO — In July 2023, Google said it would no longer restrict advertisers from using trademarks that belong to other organizations. That change quickly became a headache for nonprofits that ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

A recent report claims that Google is preparing to inject its ever-more-popular Gemini AI tools with advertisements, but ...

Google has illegally built “monopoly power” with its web advertising business, a federal judge in Virginia has ruled, siding with the Justice Department in a landmark case against the tech giant that ...

Google is funneling revenue to some of the web’s most prolific purveyors of false information in Europe, Latin America and Africa, a ProPublica investigation has found. The company has publicly ...