Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...

Keep your emails out of Gmail’s Promotions folder. Here is how to write high-quality, personalized content that will stay out ...

Here on the 10-year anniversary of Gmail Tabs, let’s talk about five truths about tabs, as well as some real new concerns. Ten years ago, Gmail introduced inbox tabs, including the infamous Promotions ...

Google today rolled out a new feature that automatically uses businesses’ marketing content to enhance their visibility across Google products. All merchants will be automatically enrolled in the ...

Overview Email tracking extensions now go beyond simple “read receipts,” offering real‑time open alerts, link and attachment tracking, analytics dashboards, and ...