Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. If you're thinking of expanding your electrical business, ...

Google will soon require businesses who want to advertise using Google Local Service Ads to also have a Google Business Profile. Google posted a notice that reads, "By Thursday, November 21, 2024, ...

A major update to Google Local Services Ads requires businesses to link their accounts to a Google Business Profile by November 21, or risk having their ads paused. There’s a big change coming that ...

Google is now saying that its new Local Service Ads guidelines are faster for reviews and also more flexible by allowing more creative images. What that really means, well, time will tell, but that is ...

Google states proximity to the searcher is no longer a primary factor in ranking local service ads. Proximity matters less for local service ads ranking. Service area alignment is now a more crucial ...

Google made changes to its Local Services Ads (LSA) this week. One feature will automatically select profile photos to display in advertisements, and the other aims to improve ad budgets by setting ...

Google is rolling out Local Services Ads on its Maps app, starting with iOS, to help advertisers generate more leads directly from the navigation platform. Why it matters. This expansion brings local ...

Google is investigating a Local Services Ads bug that’s causing businesses to appear in search results for their competitors’ names. The issue comes just weeks after the platform started piloting ...