PRINCETON, NJ – Search marketing company NetElixir has launched LXRGuide: Agency, a paid search recommendation engine powered by machine learning algorithms, which enables search marketers to optimize ...

Letting an agency have the reins on your AdWords campaigns can give your company an edge over competitors. Here are five reasons why hiring the right PPC agency.can be beneficial for you. Having ...

Search Engine Land » Platforms » Google » Google Ads » Google Shopping ads » Article Share Last month, I covered the basics of how Shopping campaigns in AdWords differ from Search campaigns. The key ...

The same thing can be said about Google in regards to AdWords management. One of the best kept secrets to new AdWords advertisers and managers is that AdWords is complicated. It takes a long time to ...

I cannot imagine managing 85,000 Google AdWords accounts in a single MCC account but there are some big agencies out there. How many are you managing under one MCC account? I do know many don't ...

A few months ago I attended a conference where Frederick Vallaeys from Optmyzr gave a talk about AdWords Scripts. I was intrigued, to say the least. What were these scripts capable of? How much data ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Google has finally launched a native iOS app for AdWords, letting online ...

Search giant Google is offering customers of AdWords, the keyword advertising program, a new way to manage their accounts. On Tuesday, Google notified AdWords customers in an e-mail that they could ...

Paid search advertising is becoming more popular in comparison to other digital marketing services. In pay-per-click (PPC) advertising, Google Adwords is the best tool that offers the best tools and ...

A WebmasterWorld thread asks if anyone has experience with allowing Google to manage their AdWords accounts. There are many stories in the thread, all not too positive about their experience with ...

You can gain a decent amount of market share by just doing what you’re supposed to do when it comes to running Google AdWords management and PPC ads in general. But if you know a few more advanced ...

Greg Sandoval covers media and digital entertainment for CNET News. Based in New York, Sandoval is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on ...