The simple truth is that the mobile era didn’t kill direct marketing, but it just showed which channels actually work when ...

RBI initiative, allow customers to digitally review, manage, and cancel the consents they previously provided for promotional ...

Florian Steps is Senior Manager Global Solution Strategy at Mapp Digital. Florian works with leading global brands to define and execute their long term vision, goals and strategies for digital ...

This message will be a standardised SMS notifications, which will be automatically generated at fixed five-day intervals., ...