Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...

Tim Berners-Lee may have the smallest fame-to-impact ratio of anyone living. Strangers hardly ever recognize his face; on “Jeopardy!,” his name usually goes for at least sixteen hundred dollars.

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Website development is a crucial step for any small business ...