Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Attribution in marketing gets a lot of attention—and rightly ...

Opinions expressed by Entrepreneur contributors are their own. Like all science, research began as an entirely manual process. Responses to surveys were gathered in person or by mail in the 1940s, and ...

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Defining the chosen market, and estimating its size, are keys in the development of strategic questions about levels of investments in business and profitable growth targets. A comprehensive blog by ...

The "Immunoassay Markets. Strategies and Trends. Forecasts by Application, Technology, Product, User and by Country. With Executive Guides, Impact of Artificial Intelligence" has been added to ...

Questions to ask for product market research include: Who is the target audience? What are their needs and wants? What is the competition like? What is the pricing strategy? What channels will be used ...

Thorough research is the key to winning enterprise tech clients. Understanding decision-makers, pain points and risks helps ...