Learn how the advertising-to-sales ratio measures campaign effectiveness, its calculation, and why it's vital for assessing ...

The opening scene of Jeep’s AI-generated commercial may look real to some and uncanny to others. Regardless, it has generated ...

Programmatic market is no longer constrained by consumer behaviour—it is constrained by outdated buying models, says the ...

The ad, widely panned as "AI slop," was removed from YouTube just four days after being posted by McDonald's Netherlands.

Live streaming and fantasy sports are transforming leagues and franchises into year-round content engines rather than ...

A Reuters investigation reveals the owner of Facebook, Instagram and Whatsapp decided to accept high levels of fraudulent ...

Human experience and creativity are much better guides than probability when trying to engage a human audience. I don’t think AI has malicious intent. It simply responds to the prompt. Human scrutiny ...

The Australian advertising market is forecast to accelerate to 6.5% to $30.7 billion in 2026, according to WPP Media’s 2025 ...

Learn about the flighting advertising strategy, its effectiveness in saving costs, optimizing seasonal campaigns, and the difference between flighting and pulsing.

TTD is pushing OpenPath as a structural upgrade to digital ads, creating cleaner, direct links to premium publishers as adoption and usage surge.

KV Sridhar, a creative veteran, stressed that advertising's heart is human emotion, not digital trends. He argued that brands are built in people's hearts through understanding human nature. Sridhar ...

A new examination of internal company records has raised fresh questions about how much Meta benefited financially from ...