The Ad Council, in partnership with the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) and the Television Bureau of Advertising (TVB), today announced the ...
TV News Check on MSNOpinion
Broadcast TV’s year in review — and suggestions for 2026
Local broadcasters are in the midst of a structural transformation. Some of that change is uncomfortable. Some of it is ...
But perhaps the biggest annoyance for streaming viewers happens when ads are ear-splittingly loud — a problem that used to crop up on conventional TV. That happens when streaming services fail to ...
Two new studies shed light on how the decline of local news can affect elections and the pool of candidates running for ...
In filings with the FCC over the future of national network-local affiliate relations, Disney and other entertainment giants ...
Localsyr.com on MSN
To Santa or not to Santa? ‘Come Christmastime, rationality need not apply’
Robert Thompson remembers as a kid seeing Coca-Cola ads with the iconic rosy-cheeked, red/white-suited Santa Claus designed ...
For those building entertainment technology, the key is shielding viewers from complexity and letting them settle into a lean ...
University of Pennsylvania media scholar Victor Pickard says that a robust system of public-funded media is essential for America democracy.
Research from Ampere Analysis shows that AVoD platforms recorded the fastest catalogue growth globally in 2025, outpacing ...
Tech companies and lobbyists are investing millions of dollars to tackle a new political problem for the industry: Data ...
The Roku Pro Series (2025) is better than before in some respects, less so in others.
CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand ...
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