Mailing lists are a powerful way to communicate with existing customers and to acquire new ones. Traditional direct response mailing lists are sent via postal mail, but more and more of these lists ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

Many student organizations, faculty groups, and House Committees will need to replace their current mailing list infrastructure after the Harvard Computer Society announced in January that it plans to ...

A writer’s group I belong to wants to put on a conference this summer. Since I’ve written about two of the leading e-mail marketing services, Constant Contact and VerticalResponse, I volunteered to ...