The article begins by examining how viewing distance influences the success of an outdoor sign. Signage Expert Joe ...

Reaching prospective buyers on the go makes outdoor advertising signs a productive way to promote your company. The possibilities seem endless for advertising your company with a simple sign, ...

Restaurant signage is a funny concept. Boards and stands outside of businesses are meant to attract customers, but sometimes they do just the opposite. How, you ask? They make you think you're about ...

When should Zachary leaders stick to the city’s rules about how big signs outside businesses can be — and when is it OK to bend them? That question was at the crux of a discussion at the City ...