Old-school marketers know the four Ps: product, price, place and promotion. Over the years, they’ve been stretched, expanded and reinterpreted. But AI isn’t just another reason to add more Ps. It’s ...

About 10 years ago, I was asked to write a paper on the future of restaurant revenue management, and in a moment of weakness, I said yes. I started talking to some of my favorite revenue management ...

Whether your customers are Baby Boomers, Echo Boomers, Gen X-ers or Gen Y-ers, or even Seniors, one thing is sure: They know and understand much more about marketing than ever before. Call today's ...

At the turn of the 20th century, a limited number of products and services were available to most consumers. Most products were produced and delivered locally. Merchants knew their customers ...

We’ve likely all heard of the four Ps of marketing (product, price, place and promotion) by now, but I’d like you to consider something else: my three Ps for business development. An entrepreneur ...