The Black Friday and Cyber Monday cycle has expanded far beyond a single weekend. Retailers entered 2025 preparing for a ...

CMO discusses marketing's evolving role, innovative strategies for enhancing customer experience and the importance of ...

The Council and the European Parliament agreed on an updated retail investment framework to empower and protect consumers ...

Incrementality—the ability to show which sales were directly caused by media—is now the new standard for accountability. It’s ...

Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing ...

WPP Media’s Senior Manager of Gaming and Sports MENA, Youssef Raad shares why every brand in MENA needs a sports marketing ...

In numerous shareholder letters and interviews in 2010, 2011 and again in 2019, Jeff Bezos famously said that the most ...

If you haven’t included influencer marketing in your retail marketing strategy, you should, and here’s why: Customer trust is shifting. Nearly half (45%) of Gen Z learned about products from ...

In a notoriously competitive market, Elf has carved a formidable position thanks to bold marketing moves. At the helm is WFA Global Marketer of the Year nominee Kory Marchisotto, who is leading with a ...

Today, GrowME Marketing agency is a full-service digital marketing and advertising agency based in downtown Calgary, located ...

Retailers are spending millions on AI pilots, and most will never see a return. The gap between experimentation and execution ...

A 30-year veteran in retail technology, Sensormatic Solutions President Tony D’Onofrio is leading the charge to redefine ...