What do you mean the post office won’t let me mail it this way? Almost every day we get this question from a client. Since the post office has made mailing very complicated, there are many times that ...

A 30-year veteran of the direct mail and digital industries, Lori joined NaviStone in 2016 as the Chief Revenue Officer. Direct mail. Who doesn’t love it? Sure, we’ve all gotten junk mail and would ...

When it comes to direct-mail postcard marketing success, which matters more: design or copy? This is a topic worth discussing, as we’ve all seen badly designed postcards with great text and ...

It’s clear that we all want the best return from our direct mail postcards. Important design factors like the right layout and images significantly impact the success of a direct mail marketing ...

Direct mail advertising may consist of a postcard, brochure or sales letter that goes in the regular mail to a list of customers you have in your database. Measuring the return on investment (ROI) for ...

Direct mail provides a great way to connect with your customers. Whether you’re looking to send postcards to make local neighbors aware of your new business or letters to all existing customers ...

Although digital methods have become more popular, direct mail is still a viable way to reach your customer base. One inexpensive option is sending postcards printed with promotional info. The good ...

Augusta Free Press LLC worked with the Harrisonburg-based PavCon Group on a direct-mail postcard primarily targeting the Harrisonburg-Rockingham County markets. The postcard was sent to nearly 10,000 ...

Opinions expressed by Entrepreneur contributors are their own. All marketers worth their salt have probably used direct mail at some point during their career. It’s a marketing mainstay, not purely by ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...