Google has unveiled new charges for Android apps and games distributed outside the Play Store in the United States, setting fees of $2.85 per app install and $3.65 per game install as it moves to ...

When an actual human being answered an airline customer-service hotline after a single ring, I probably should have known I ...

Google added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.

Vefogix, a fast-rising digital platform, has officially launched an all-in-one marketplace that brings together all essential ...

Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

Google is set to begin automatically linking YouTube channels with Google Ads accounts when its systems detect what it calls a “high-confidence connection” between the two. The move is aimed at ...

DOJ seeks forced sale of Google ad tech unit Judge questions how appeal will affect timing Google calls breakup extreme ALEXANDRIA, Virginia, Nov 21 (Reuters) - The U.S. judge considering whether to ...

A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance in online advertising. Judge Brinkema’s decision could restructure Google’s ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and defend upper-funnel spend. Let’s state a fact: Google Ads in 2025 runs on ...

The phrase “caution is key” has already become a totem of sorts for the new age of US antitrust regulation. It was used by the Supreme Court in its ruling in NCAA v. Alston, an antitrust suit that ...