Stop collecting prompts. Start building a system that turns attention into revenue — with three moves inside ChatGPT Agent.

Learn about the flighting advertising strategy, its effectiveness in saving costs, optimizing seasonal campaigns, and the difference between flighting and pulsing.

Learn how the advertising-to-sales ratio measures campaign effectiveness, its calculation, and why it's vital for assessing ...

"The Way of Water" began the "Barbenheimer" craze, and now "Fire and Ash" has studios rushing to sell their biggest films of ...

Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant terms on Google platforms. Google Ads (formerly known as Google AdWords) can ...

Streaming devices, such as Fire TV Sticks and Chromecasts, collect personal data for various purposes. If that makes you uneasy, here's how to regain some control.

Yelp Inc. is downgraded to a Sell as secular headwinds and AI disrupt its core ad business. Learn more about YELP stock here.

The ad business rebounded in November with a strong gain of 2,200 jobs, but the U.S. unemployment rate rose to a four-year high.

Ultimately, we’ll have to see if experiments in anti-AI marketing yield any real returns. Still, I suspect that the more Wall Street and the C-suite opine about the brilliance of AI and its boundless ...

ICE ads are popping up on all your favorite platforms as part of a $30 billion initiative to hire more agents by the end of ...

A new examination of internal company records has raised fresh questions about how much Meta benefited financially from ...