Actionable guidance for agency professionals navigating layoffs, from first‑48‑hour steps and severance negotiation to smart ...

Chatbot opportunities have advanced thanks to the rise of generative AI, but so have the risks that brands could encounter.

Inside the convenience store marketing wars—food is new battleground as chains shift ad approach Convenience stores are ...

Convenience stores are improving their offerings in a bid to be more competitive with fast-food and grocery chains.

This week, Agency Brief has the exclusive on Tombras’ new C-suite appointment, plus the 4As’ new report outlining what ...

Chatbot opportunities have advanced thanks to the rise of generative AI, but so have the risks that brands could encounter.

Convenience stores are improving their offerings in a bid to be more competitive with fast-food and grocery chains.

Poppi, Pepsi Zero Sugar and Lay’s ads signal a back-to-basics reset under PepsiCo U.S. Beverages CMO Mark Kirkham.

The Macy’s Gift Guide (Alison Brie) helps a last-minute shopper figure out what gifts to give in the latest from Macy’s.

Whereas most creator-led brands prominently feature their founders in their marketing in a bid to drive sales among their ...

This story is part of Ad Age’s Best of 2025 series, highlighting the year’s top campaigns, brand redesigns, AI activations, ...

Poppi, Pepsi Zero Sugar and Lay’s ads signal a back-to-basics reset under PepsiCo U.S. Beverages CMO Mark Kirkham.